How to Get Media Coverage in Taiwan as a Foreign Company

Entering Taiwan can be an exciting opportunity for an international company. But getting media coverage here is often more complicated than simply translating a global press release into Chinese and sending it to a list of news outlets.

Taiwan has a highly active media environment, with business publications, technology media, general news outlets, trade publications, consumer media, and English-language news platforms serving very different audiences.

For foreign companies, the real challenge is usually not writing a press release. It is understanding what Taiwanese journalists consider newsworthy, who to approach, and how to connect a global story with the local market.

Here are some practical considerations before approaching the Taiwan media.

1. Translating Your Global Press Release Is Usually Not Enough

One of the most common mistakes foreign companies make is taking a global press release, translating it into Traditional Chinese, and expecting Taiwanese journalists to cover it.

Translation is not localization.

A journalist in Taiwan will usually want to know:

- Why does this matter to Taiwan?
- How does this affect Taiwanese businesses, consumers, or industries?
- Does the company have local customers, partners, investment plans, or market data?
- Why is this story relevant now?

For example, a global announcement may say:

«Our company has raised US$20 million in Series B funding.»

That may be important to the company, but the Taiwan media angle could be:

«AI startup raises US$20 million and names Taiwan a key market for Asian expansion.»

Or:

«Global SaaS company enters Taiwan, targeting manufacturers undergoing digital transformation.»

The information may be similar, but the news angle is completely different.

Taiwanese journalists are not looking for corporate announcements. They are looking for stories that matter to their readers.

2. Understand the Taiwan Media Landscape Before Pitching

There is no single “Taiwan media list” that works for every company.

The media outlets you should approach depend heavily on your industry, audience, and business goals.

The Taiwan media landscape generally includes:

- Business and financial media
- Technology and startup media
- General news outlets
- Industry and trade publications
- Consumer and lifestyle media
- English-language media

A semiconductor supplier should not approach the media in the same way as a travel company, SaaS startup, fashion brand, or food company.

More media contacts do not necessarily mean better results.

A smaller and well-targeted media list is often much more effective than sending the same press release to hundreds of journalists.

3. Find Your “Taiwan Angle”

Before searching for journalists, identify your Taiwan angle.

This is often the most important part of the entire media outreach process.

Ask yourself:

- Are you entering the Taiwan market?
- Are you working with a Taiwanese company?
- Are you opening an office or hiring locally?
- Do you have Taiwanese customers?
- Does your technology solve a problem facing Taiwanese industries?
- Do you have research or data related to Taiwan?
- Is Taiwan part of your Asia-Pacific strategy?
- Can your executives comment on an important industry trend affecting Taiwan?

Even a strong international story may receive little attention if there is no clear local relevance.

On the other hand, a relatively simple company announcement can become newsworthy if it connects with an important Taiwanese industry, market trend, or business issue.

Finding this angle is often more valuable than simply having a journalist's email address.

4. How Can Foreign Companies Find Taiwanese Journalists?

Foreign companies can contact Taiwanese journalists directly.

However, the challenge is identifying the right journalist.

A practical approach is to search for recent articles about your industry and identify the reporters who regularly cover similar topics.

You can:

- Search Google News for recent Taiwan coverage related to your sector
- Check the byline of relevant articles
- Search the journalist's name together with the publication
- Look for journalists and editors on LinkedIn
- Build a targeted journalist list based on their reporting areas
- Work with a local media partner familiar with Taiwan's newsroom structure

In Taiwan, reporters often specialize in particular beats such as technology, finance, retail, healthcare, startups, manufacturing, or lifestyle.

The key question is therefore not simply:

“Do I have a journalist's email?”

The better question is:

“Is this the right journalist for this story?”

5. What Should You Include in a Media Pitch?

Taiwanese journalists receive many press releases and corporate announcements every day.

A good pitch should make the news value immediately clear.

A simple structure can include:

1. Why the story matters to Taiwan
2. The most important announcement or data point
3. Relevant Taiwan market information
4. Available interview opportunities
5. Supporting materials such as images, research, or case studies
6. A complete press release for reference

Interview resources can also make a story more attractive.

For example:

- CEO interview
- Taiwan market data
- Local customer case study
- Industry research
- Product demonstration
- Expert commentary on a current trend

Avoid sending a long company introduction before explaining why the story is relevant.

Journalists usually need to understand the news angle first.

6. Is Media Coverage in Taiwan Free or Paid?

This is another area that often creates confusion for foreign companies.

There are several different forms of media exposure in Taiwan.

Earned Media

A journalist or editor decides that your story is newsworthy and publishes coverage without charging a publication fee.

This type of coverage usually provides the strongest editorial credibility, but publication is never guaranteed.

Sponsored or Native Content

A company pays a media organization for sponsored content, branded articles, interviews, or other forms of commercial collaboration.

This gives brands more control over timing and messaging.

Press Release Distribution

Companies can also use press release distribution or media publishing services to increase online visibility and ensure that corporate information becomes searchable.

These approaches serve different objectives.

If your primary goal is credibility, earned media may be more important.

If your goal is guaranteed online visibility, search presence, or market-entry communication, press release distribution or sponsored content may also be useful.

In practice, many international companies use a combination of these approaches.

7. Why a Local Taiwan Media Partner Can Help

For foreign companies, Taiwan media outreach is rarely just a translation project.

A local media partner can help with:

- Identifying the Taiwan news angle
- Understanding which media categories are relevant
- Selecting appropriate journalists
- Localizing headlines and press releases
- Communicating with media in Chinese
- Coordinating interviews
- Following up with journalists
- Planning earned and paid media strategies
- Improving SEO and AI-search visibility after publication

GoodYou Digital has worked with companies on media communication, content strategy, and international market visibility.

Its founder, Weirong Chang, has more than 20 years of journalism and media interview experience and has interviewed more than 2,000 entrepreneurs, executives, and business leaders.

This background provides an understanding not only of how companies want to communicate, but also of how journalists evaluate stories, what makes them open a pitch, and what causes a press release to be ignored.

GoodYou Digital can communicate directly in English with international companies and help translate a global business story into a media angle that makes sense in Taiwan.

The goal is not simply to translate words.

It is to translate relevance.

8. Media Coverage Should Become a Long-Term Digital Asset

A media campaign should not end when an article is published.

Companies entering Taiwan should also consider how media coverage contributes to long-term digital visibility.

Useful metrics may include:

- Google brand search results
- Chinese keyword visibility
- Referral traffic to the company website
- AI search citations and mentions
- Brand-plus-product search results
- LinkedIn engagement
- Business inquiries from Taiwan
- Partner and distributor interest

Media coverage can support SEO, reputation, sales conversations, and AI visibility long after the original publication date.

The objective should therefore be bigger than asking:

“How many articles did we get?”

A better question is:

“Did this coverage make our company easier to discover, understand, and trust in Taiwan?”

9. Planning to Enter the Taiwan Market?

If your company is preparing to enter Taiwan but is unsure which stories Taiwanese media may be interested in, which publications to approach, or how to localize an English press release for Taiwan, you are welcome to start with a conversation.

You do not need to prepare a perfect press release first.

Sometimes the most useful first step is simply discussing your company, your product, and your plans for Taiwan—and determining whether there is a strong media angle.

For media outreach, Taiwan market communication, or press release strategy, contact:

Weirong Chang
Founder, GoodYou Digital
Email: [email protected]

Tell us your story. We can help you determine whether there is a Taiwan media angle worth telling.

FAQ

Can foreign companies contact Taiwanese journalists directly?

Yes. Foreign companies can contact Taiwanese journalists directly. However, results are usually better when the company identifies reporters who already cover the relevant industry and provides a clear Taiwan-related news angle.

Do Taiwanese media charge for news coverage?

Editorial coverage, or earned media, normally does not involve a publication fee. However, Taiwanese media also offer sponsored content, native advertising, commercial interviews, and other paid collaboration formats.

Should I translate my English press release into Chinese?

Usually yes, but direct translation is not enough. The press release should be localized for Taiwanese readers and journalists, with relevant market context, terminology, examples, and a clear Taiwan angle.

How long does it take to get media coverage in Taiwan?

There is no fixed timeline. It depends on the strength of the story, timing, journalist interest, industry relevance, and current news cycle. A strong local angle and well-targeted media outreach can significantly improve the chances of coverage.